Dylan York

Scope and deliverables to match your needs, from still images for social media, newsletters, and websites to short form video content to promote a destination or nonprofit.

Understand how Google sees your website: crawlability, indexability, page rendering, on-page optimizations, and more.

From improving code for generative search and LLMs to fixing backlogs of redirects, this is where I’ll collaborate with your devs to implement the site-wide fixes that Google looks for.

Let’s make sure that every single page is contributing to your site’s broader strategy— or at least not kneecapping it.

I’ll look at your site and competitors’ to pull out the most promising topics for new pages, and recommend updates for underperformers.

Blog posts and e-commerce landing pages should all contribute to conversions— and content strategy is how we make that happen. I blend tried-and-true SEO best practices with UX to ensure that your content serves both Google and AI users.

Using competitor research, I’ll plan content pillars around your highest priority products or services, always looping in social, newsletter, and product teams to maximize the impact of each post.

Whether I’m writing blog posts or going on a shoot, this is where we execute strategy.

On the SEO side, we can use new content to improve your site’s internal linking structure, support high-priority sales pages, and send a steady stream of fresh content to your marketing teams.

On the visual front, fresh photos and videos will support your key campaigns. We agree on the strategy; I arrange the shoot.

We’ll identify your KPIs from the jump and kick off with a benchmark report. Monthly or quarterly reports drawing from multiple sources will ensure that our strategies are moving you in the right direction.